Lead Me
Objective
CeeLo Green is a Grammy Award-winning recording artist of more than 20 years. In support of his 2020 single “Lead Me”, the first in 5 years, a new line of merchandise was designed around the album artwork. The spread helped define a new era of CeeLo’s career, capturing the wisdom and maturity of the track.
Challenge
The apparel designs build off of the album artwork’s imagery and color palette. In addition, the system incorporates CeeLo’s new logo and the lyric “Doesn’t matter where we started / As long as we finish together”. Above all, the items reference the tone and quality of the new song.
Approach
Expanding on the intentional use of color in the album art, each item uses the garment to provide muted tones. The designs themselves are almost exclusively grayscale and feature minimalist typography to support the maturity of the brand. All of the items feature the same graphic elements to create a unified spread for the single release.
