M. Howard Visuals

50 Days: Pop Up

50 Days: Pop Up, Poster Book

11" x 17", 51 pages

Inspired by Michael Bierut's 100 day project, I spent 50 days redesigning James Victore's 2012 poster for MUDAC's exhibition "Pop Up". At the end of 50 days I printed the posters on newsprint and bound them into a takeaway booklet for the gallery. The posters are easily ripped from the binding to be hung on walls and shared.

This project was largely focused on exploration of the iterative process, unusual form-making, and visual references. Throughout my process I looked closely at Victore's use of color, texture, and typography.