Play It Forward

Brand Execution: digital & print signage, program booklet, stage banners and graphics

Brought a proposed brand identity to life for the first annual Boston University Sports Communication Summit. I worked directly with the event coordinator to develop a thorough system of advertisements, marketing materials, directional signage, and other materials to establish the event as a milestone in Boston Sports Journalism. The brand identity was designed by Aiden Symes and then executed by myself over a series of months. The event was held in Boston University's Agganis Arena and hosted some of the biggest names in sports, including journalists from ESPN and Fox Sports, as well as former professional athletes and team owners.